{
    "title": "COLORUSH ouvre son premier pop-up store \u00e0 la c\u00f4te \u00e0 Knokke-Heist: \u00abThe Summerhouse\u00bb",
    "modified_at": "2026-04-21 09:49:56",
    "published_at": "2026-04-21 09:43:00",
    "url": "https://matthieu-colpaert-pr-pressroom.prezly.com/colorush-ouvre-son-premier-pop-up-store-a-la-cote-a-knokke-heist-the-summerhouse",
    "short_url": "http://prez.ly/ijDd",
    "culture": "fr_BE",
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    "body": "<p><strong>La marque de mode belge Colorush franchit une nouvelle &eacute;tape cet &eacute;t&eacute; avec l&rsquo;ouverture de son tout premier pop-up store sur la c&ocirc;te belge. En plein c&oelig;ur de Knokke, la marque d&eacute;voile &laquo; The Summerhouse \u200b &raquo;, une exp&eacute;rience unique m&ecirc;lant retail et lifestyle, o&ugrave; la mode dialogue avec le design d&rsquo;int&eacute;rieur dans une atmosph&egrave;re r&eacute;solument estivale.</strong></p><p>Pour ce concept in&eacute;dit, Colorush s&rsquo;associe au studio d&rsquo;int&eacute;rieur belge DemiMaison, qui signe l&rsquo;am&eacute;nagement &eacute;l&eacute;gant de l&#039;espace. Ensemble, ils donnent naissance &agrave; un cadre inspirant o&ugrave; l&rsquo;univers Colorush prend pleinement vie.</p><p>&laquo; The Summerhouse &raquo; s&#039;explore &agrave; travers les sens, les textures et l&rsquo;attitude. Un lieu o&ugrave; la couleur s&rsquo;installe naturellement, o&ugrave; les mati&egrave;res se r&eacute;pondent avec fluidit&eacute; et o&ugrave; chaque d&eacute;tail &eacute;voque un luxe d&eacute;contract&eacute;. Pi&egrave;ces audacieuses, sophistication naturelle et vibe c&ocirc;ti&egrave;re effortless composent une atmosph&egrave;re baign&eacute;e de soleil.</p><p>Face &agrave; la mer, &laquo; The Summerhouse&raquo; devient une destination incontournable pour d&eacute;couvrir les pi&egrave;ces embl&eacute;matiques en cachemire de Colorush. Pour la fondatrice Jill Shaw, ce lieu est une &eacute;vidence : elle passe en effet chaque &eacute;t&eacute; sur son surf, au large de la plage de Knokke.</p><p><strong> Colorush x DemiMaison &ldquo;THE SUMMERHOUSE&rdquo; - Zeedijk 777 &agrave; Knokke-Heist - Juin-Octobre 2026</strong></p><a href=\"https://matthieu-colpaert-pr-pressroom.prezly.com/media/album/cffba531-ed7b-4d55-bb6d-7d583dfc7bbf\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--wide story-content-button-block--primary\">\n    Cliquez ici pour d\u00e9couvrir toutes les images</a>\n<div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-2c75f44d-da2b-4317-9ca2-b744b3c82135\"><div style=\"max-width: 660px;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 63%; padding-top: 284px;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?app=1&url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDW6wYB6DUUa%2F%3Fimg_index%3D2%23_cb1776084991&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script></div><hr /><p style=\"text-align: center\"><strong>About COLORUSH</strong></p><p style=\"text-align: center\">COLORUSH (aka C~RUSH) est une marque de mode belge durable, fond&eacute;e par les soul sisters Jill Shaw et Roxanne Sabbe.</p><p style=\"text-align: center\">Des silhouettes cool et d&eacute;licieusement confortables rencontrent des vagues de tons neutres doux, de pastels frais et de couleurs vibrantes, le tout impr&eacute;gn&eacute; de l&rsquo;esprit de leur muse surfer girl et de l&rsquo;&eacute;nergie solaire du COLORUSH Club.</p><p style=\"text-align: center\">Produite de mani&egrave;re responsable en pur cachemire et &agrave; l&rsquo;aide de teintures certifi&eacute;es OEKO-TEX d&eacute;velopp&eacute;es sur mesure, COLORUSH est reconnue dans le monde entier pour son ADN design effortless et ses mati&egrave;res ultra-douces dont on ne veut plus se s&eacute;parer.</p><p style=\"text-align: center\"><a href=\"https://colorush.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Website </a>- <a href=\"https://www.instagram.com/colorush_official/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram</a> </p><hr />\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/9113f6f1-97d3-4150-a197-c085ffecc35e/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/9113f6f1-97d3-4150-a197-c085ffecc35e/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/9113f6f1-97d3-4150-a197-c085ffecc35e/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-9113f6f1-97d3-4150-a197-c085ffecc35e\"\n                data-id=\"9113f6f1-97d3-4150-a197-c085ffecc35e\"\n                data-original=\"https://cdn.uc.assets.prezly.com/9113f6f1-97d3-4150-a197-c085ffecc35e/-/inline/no/Colorush+SS26++%2812%29.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/9113f6f1-97d3-4150-a197-c085ffecc35e/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: center\">Contact de presse: </p><div class=\"release-content-contact\" id=\"contact-2d82cfe8-38dd-4cda-89bb-b42d76ed7382\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/cf5bd9ef-c9fa-48fd-8b6b-6cb73712d963/-/crop/3775x3774/0,460/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Matthieu Colpaert\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Matthieu Colpaert</strong>\n        <em class=\"release-content-contact__description\">PR Manager, Founder, Matthieu Colpaert | PR &amp; Communications</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:info@matthieucolpaert.com\"  class=\"release-content-contact__details-list-item-link\" title=\"info@matthieucolpaert.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>info@matthieucolpaert.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 496 12 07 80\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 496 12 07 80\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 496 12 07 80</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.matthieucolpaert.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"matthieucolpaert.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>matthieucolpaert.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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