{
    "title": "In + Out of the box: Voici la campagne AW26 de Nathalie Vleeschouwer.",
    "modified_at": "2026-08-26 09:00:03",
    "published_at": "2026-08-26 09:00:00",
    "url": "https://matthieu-colpaert-pr-pressroom.prezly.com/in-out-of-the-box-voici-la-campagne-aw26-de-nathalie-vleeschouwer",
    "short_url": "http://prez.ly/SoKd",
    "culture": "fr_BE",
    "language": "FR",
    "slug": "in-out-of-the-box-voici-la-campagne-aw26-de-nathalie-vleeschouwer",
    "body": "<p><strong>Une bo&icirc;te d&#039;exp&eacute;dition en carton de la boutique en ligne NV. Famili&egrave;re et ordinaire, jusqu&#039;&agrave; ce qu&#039;on y regarde de plus pr&egrave;s. &Agrave; l&#039;int&eacute;rieur se d&eacute;ploient un &lsquo;drop&rsquo; limit&eacute; et un monde o&ugrave; l&#039;imagination prend le dessus. L&#039;univers d&#039;AW26, construit &agrave; partir de carton, de paysages dessin&eacute;s &agrave; la main et d&#039;une touche d&#039;&eacute;merveillement. Venez voyager dans et hors de la bo&icirc;te, dans une r&ecirc;verie o&ugrave; la fronti&egrave;re entre r&eacute;alit&eacute; et imagination commence doucement &agrave; s&rsquo;estomper.</strong></p><blockquote><em>Pour cette campagne, nous nous sommes inspir&eacute;s d&rsquo;un objet d&rsquo;une grande simplicit&eacute; : une bo&icirc;te &agrave; regarder en carton. Cet objet qui, dans l&rsquo;enfance, invite imm&eacute;diatement &agrave; cr&eacute;er son propre univers. Avec cette &eacute;dition limit&eacute;e, nous ouvrons les portes d&rsquo;un monde fait de paysages dessin&eacute;s &agrave; la main et de d&eacute;cors en carton, o&ugrave; l&rsquo;imagination, l&rsquo;&eacute;merveillement et la cr&eacute;ativit&eacute; peuvent s&rsquo;exprimer librement. &raquo; </em>&mdash; Felix Bevernage, directeur cr&eacute;atif chez Nathalie Vleeschouwer </blockquote><div id=\"video-340de2a9-a352-49d3-a1b6-076046cfaec4\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fe7f5fc05-b681-4524-a21b-bd8e792cae3f%2FNVH_WINTERFALL_MAIN_4x5_WEB.mp4%23_cb1787238983&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>DREAMS FOR SALE</strong></p><p>Au c&oelig;ur de la collection se trouve Dreams for Sale : un clin d&#039;&oelig;il espi&egrave;gle &agrave; une imagination sans entraves. Des sc&egrave;nes foresti&egrave;res enfantines et des illustrations na&iuml;ves donnent vie &agrave; un monde o&ugrave; les r&ecirc;ves semblent encore une seconde nature. AW26 porte une conviction assum&eacute;e dans le pouvoir de l&#039;imagination, faisant place &agrave; la douceur, &agrave; l&#039;optimisme et &agrave; l&#039;&eacute;merveillement. Pour l&#039;enfant int&eacute;rieur qui ne cesse jamais de r&ecirc;ver.</p><div\n    id='gallery-5eec1705-10b8-42f6-bbde-9969d3a20f4d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>WRITTEN IN WOOL</strong></p><p>Cette histoire prend une forme tangible dans la maille. Des pi&egrave;ces graphiques aux teintes audacieuses portent visiblement la signature de la collection. Une for&ecirc;t dessin&eacute;e &agrave; la main, des ciels d&#039;un bleu vif et des slogans DREAM vous invitent &agrave; r&ecirc;ver &agrave; voix haute. &laquo; Proudly knitted in Belgium &raquo; par un sp&eacute;cialiste iconique de la maille qui est &eacute;galement partenaire de longue date de, entre autres, Dries Van Noten et Walter Van Beirendonck.</p><p>&nbsp;</p><p style=\"text-align: center\"><strong>La campagne Automne-Hiver &lsquo;26, avec sa collection de tricots en &eacute;dition limit&eacute;e, sera lanc&eacute;e le jeudi 3 septembre en ligne et en magasin. </strong></p><a href=\"https://matthieu-colpaert-pr-pressroom.prezly.com/media/album/51446\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--wide story-content-button-block--primary\">\n    CLIQUEZ ICI POUR VOIR LES IMAGES DE LA CAMPAGNE AW26</a>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4f5a74fc-9da1-4bd2-9a78-bacfba03d713/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4f5a74fc-9da1-4bd2-9a78-bacfba03d713/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4f5a74fc-9da1-4bd2-9a78-bacfba03d713/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Nathalie Vleeschouwer AW26 Campaign (6)\"\n                id=\"image-4f5a74fc-9da1-4bd2-9a78-bacfba03d713\"\n                data-id=\"4f5a74fc-9da1-4bd2-9a78-bacfba03d713\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4f5a74fc-9da1-4bd2-9a78-bacfba03d713/-/inline/no/Nathalie+Vleeschouwer+AW26+campaign+%286%29.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4f5a74fc-9da1-4bd2-9a78-bacfba03d713/-/resize/1200x/-/format/auto/\"\n                alt=\"Nathalie Vleeschouwer AW26 Campaign (6)\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Nathalie Vleeschouwer AW26 Campaign (6)</figcaption>\n    </figure>\n<hr /><p style=\"text-align: center\"><em>D&eacute;couvrez tous les looks par notre </em><a href=\"https://nathalievleeschouwer.be/pages/style-bible-aw26\" target=\"_blank\" rel=\"noreferrer noopener\"><em>digitale style bible</em></a></p><p style=\"text-align: center\"><a href=\"https://nathalievleeschouwer.be/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnCuLq1mZfEE4rHquegHkSAOGhXAwt41r_QU0LRP35tR8659BhNINq-3tUq4Q_aem_653MZd1Kv0_0DBB7dU-mxQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Website </strong></a><strong>| </strong><a href=\"https://www.instagram.com/nathalievleeschouwer/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram </strong></a></p><hr /><hr /><p><strong>Contact de presse:</strong></p><div class=\"release-content-contact\" id=\"contact-e37af084-d0ee-440e-88d3-02906fb01ad3\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/cf5bd9ef-c9fa-48fd-8b6b-6cb73712d963/-/crop/3775x3774/0,460/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Matthieu Colpaert\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Matthieu Colpaert</strong>\n        <em class=\"release-content-contact__description\">PR Manager, Founder, Matthieu Colpaert | PR &amp; Communications</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:info@matthieucolpaert.com\"  class=\"release-content-contact__details-list-item-link\" title=\"info@matthieucolpaert.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>info@matthieucolpaert.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 496 12 07 80\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 496 12 07 80\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 496 12 07 80</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.matthieucolpaert.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"matthieucolpaert.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>matthieucolpaert.com</a></li></ul>\n    </div>\n</div><hr /><p>&nbsp;</p>",
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